Is your business on LinkedIn? There are about 19 million businesses on LinkedIn currently, so it is time to get on it! As a professional platform, it offers a great number of opportunities to network with, learn from, and educate other professionals (over 500+ million of them). It would almost be foolish to pass up an opportunity to get this kind of exposure.

As a business owner, remember to keep your own profile and your business profile on LinkedIn separate. It is important to do this so you can take advantage of the two different profile types to use LinkedIn for leads, marketing, and networking. If planned correctly, utilizing this social platform could boost your businesses exposure online which leads to additional customers.

Set Up For Success

It is important to always put your best foot forward and online the only way to do that is have a complete profile. Filling in every part might seem a little tedious but it is super important to have all areas covered. This includes an interesting About Me section, highlighting your companies strengths, and covering all the that make your business stand out.  

Want to show up on Google? One of the big reasons behind a full profile is if anyone is researching anything, the keywords on your profile are what will make you pop up in their search results. If you don’t fill out your profile completely you will be missing great opportunities for potential leads and connections.

Content

On LinkedIn, it is crucial to get you and your business in front of potential clients. In order to do this having consistent and appropriate content for your audience is key. They connected with you to learn more about your business and your content is what is going to help make a relationship with those who engage. There are a few different ways to put your voice out there to gain more exposure.

LinkedIn Content :

• Ask questions to get a conversation going in the comments.
• Write articles that highlight something you know well or that your business does well.
• Keep it short and sweet! Quotes and stats are a great way to give good content in small bursts.  
• Include images that are appropriate and go along with your branding.
• Videos are HUGE and really stand out among the crowd.
• Write your updates with a purpose in mind to make sure you are targeting your audience. The greatest opportunities can come from the right content!

Engagement

Social media is meant to be social! Engagement is helpful to break the ice and have more and more people get acquainted with your business. If you like something, feel inspired, have advice, or want to leave a gif, it helps to remember you are the face of your company. (Let’s stay professional, here!)

Sponsor Posts

Another way to get a larger reach is through sponsoring your content on your business profile. When trying to reach a larger market, you can’t ensure that shares alone will get you where you want to be. In order to reach more people sponsor your gem pieces to ensure that it will get in front of the right audience. This is helpful becomes when it comes to conversion rates LinkedIn had average conversion rates of 2.74%, compared to Facebook’s .77% and Twitter’s .69.

Showcase Pages

This feature is offered on business pages only and it gives you the opportunity to write very specifically about certain parts of your business. Your company may offer a few different programs or products and general posts to cover them won’t allow you to really speak to the right target audience about everything that may get them excited. This is where showcase pages come in. This is great for products, product launches, highlighting your mission or company culture, the possibilities are endless.

Combining these features is a real recipe for success in order to get you and your business in front of the right people on LinkedIn.