If you are looking for a SEO company that offers SEO services for lawyers, then call us today. Our SEO experts can improve your organic traffic as soon as tomorrow.
In today’s highly competitive marketplace, attorneys need to stay ahead of their competitors by showing up in the top positions in search engine result pages (SERPs) for their legal practice areas and their location.
Our SEO experts offer SEO services that align with effective online marketing to make this possible.
Our SEO Company for Lawyers vs Others
Our SEO company for lawyers adapts to the changes that Google makes with its search algorithms as soon as Google announces the changes.
It’s crucial to immediately adapt to Google’s changes when they are implemented, otherwise, all the time, money, and effort put into SEO efforts can lose their value.
This means that articles with high rankings can be pushed back to lower pages because a simple fix was not made to them.
Often times, standard lawyer SEO companies only do their first round of SEO to improve the rankings for their clients’ webpages, and they do not come back to monitor their performance. They don’t check for changes in Google’s search algorithm and may continue with their outdated strategies.
That’s time, money, and effort greatly wasted. Our SEO experts avoid this pitfall and keep monitoring the SEO for anything that raises the alarm and lowers page rankings.
The power of effective SEO services for lawyers can never be overstated. While the initial SEO push can show favorable results, it’s crucial to monitor the performance to make beneficial adjustments accordingly.
Top SEO Services for Lawyers
Most attorneys specialize in particular law types such as family law, personal injury, or other practices. Similarly, most lawyers confine their practice to a very specific geographic area.
Both the legal specialty and location are powerful tools in the realm of SEO improvements.
Powerful SEO Services for Lawyer: What It Looks Like
Powerful SEO services for lawyers focus on creating quality content in the form of blog posts, social media posts, and other content on your webpages.
Your law firm should also spread its influence on other websites, directories, and sharing platforms to get links back to the main source of information.
When it comes to marketing effectively, it doesn’t matter how many people see your website if they have no interest in hiring a local attorney to handle some legal matters for them.
You need targeted, local, and qualified leads to increase conversions and profit. These types of leads are the target audience that most lawyers are looking for.
There are two main methods for achieving this kind of traffic: organic search engine optimization and pay-per-click (PPC) campaigns.
Invest in Lawyer SEO Services VS. Paid Search Campaign
One question that’s often asked by lawyers looking for professional SEO services is, should I invest in SEO Services or a Google Pay Per Click (PPC) campaign.
To answer that question, it depends on the current circumstances, primary goals, and the marketplace of your law firm. When a person performs a search on Google for lawyers or law firms, they will receive two types of results – organic and paid.
While a PPC or paid search ad will appear on the top of the search page, the organic results will follow after that. Even though both of them are present on the same page, both have different cost models and appear there from different processes.
In the Google Paid Search Campaign, you’ll be required to pay Google for keywords, and the traffic you get to your website from user clicks. Law firms can set the exact geographical areas they want to target.
But, PPC needs constant investment, and the cost can quickly keep adding up. As soon as you stop paying Google, all your ads vanish, and the lead generation will dry up.
If you have a large enough budget, it shouldn’t be a problem.
PPC needs careful planning and implementation of strategies to ensure that your money is spent wisely. Thus, it is essential to work with a professional SEO services provider to help create campaigns to maximize reach without overspending.
Search Engine Optimization, on the other hand, is a more cost-effective marketing tactic to increase brand awareness and bring relevant traffic to your website. SEO has a long gestation period, and developing visibility will take time, effort, and expertise.
Professional SEO services greatly influence your perceived credibility in the legal industry.
It might take a little time to get your law firm website on the top of the Serch Engine Results Pages(SERPs) using Seo services for lawyers, but once it’s done, you can enjoy consistent results and enjoy the long term benefits.
Unlike PPC, organic traffic will not dry up when you stop paying. Therefore, investing in SEO services helps gain a sustained business even when the marketing efforts are cut back.
Organic traffic using professional SEO services offers a higher ROI(return on investment) over paid traffic. Legal SEO is complex, and it’s crucial to hire a skilled consultant to perform all the work and shoot you to the top of the Google search results over a period of time.
There are certain situations where you need to give more preference to one marketing tool over the other. But, for the best results, you need to think about using both SEO and PPC as complementary to each other when it comes to your online marketing strategy.
Our professional SEO experts can help determine your potential customers and how they use the internet to know if organic search, paid search, or a combination of both would be the way to move forward.
You need to remember that once you have established your law firm’s website in the organic results using SEO services for lawyers, it’ll be difficult for your competitors to pay to take your position.
This will offer your law firm a strategic advantage over your competition.
Using professional SEO services and PPC together will increase your chances of bringing traffic to your law firm site in the short term, and also enhance your firm’s authority and credibility for long term success.
Use Our SEO Services to Increase Organic Traffic for Your Law Firm
Our SEO services for lawyer delivers organic traffic in an ongoing stream that can continue for very long periods of time, as long as the search engine placement algorithms do not change.
By taking the time to create quality content and backlinks that boost your law firm website’s value, you will be rewarded with higher rates of organic traffic without any extra expense in the future.
When you hire an SEO company for lawyers, you are paying for our knowledge and experience to boost your website in the search rankings to get you more traffic.
All our SEO efforts will align to create a stronger overall online presence that doesn’t go away.
Unlike the traffic directly from PPC ads, which will stop as soon as you turn the ad off, proper optimization for search engines continues well after the process is done.
While hiring professionals lawyer SEO company to help with your SEO optimization services for law firms makes sense and frees up your time and energy to the cases your clients need help with, handling some lawyer SEO services yourself is quite a strong possibility.
If you have the time and inclination, you can follow these basic steps for current optimization that works.
Use Pay-Per-Click (PPC) Campaigns for Traffic
If you run a PPC ad with Google or any other platform, your law firm must pay a certain amount every time someone clicks on the link.
Although online marketing strategists can help you develop an effective ad that boosts the targeting potential, people may click your ad by mistake or just out of general curiosity about their legal trouble.
This translates into a lot of wasted money and opportunity. There’s also a very specific method and science required to properly set up an effective Adwords campaign; we strongly recommend that you hire Google Ad-word management expert.
How to Apply SEO for Your Law Firm Website
Repeating the optimization steps listed below on a regular schedule will help to keep your website optimized for SEO.
Although more effort happens at the beginning, it’s not necessary to keep up a grueling online marketing schedule.
Remember we strongly advise lawyers to hire the best SEO experts for law firms to help you; even if it’s just for the first year to get a site fully optimized.
You can test your search engine optimization efforts for your website with this free SEO checker tool.
Contact Us Today for Succesful SEO Services for Lawyers
It can be difficult for attorneys to focus on managing their cases and handling SEO strategies for their firm at the same time.
Leave the search engine optimization efforts in the hands of our professional SEO experts.
As one of the best law firm SEO companies, we will use our expertise and knowledge in these areas to deliver a successful outcome for your law firm.