What Our SEO Services Agency Does for You
Quick answer
An SEO engagement with us starts with a diagnosis, not a package. The first month is audit and fixes; from month two you get a defined set of work each month — technical, content, and authority — plus reporting tied to enquiries rather than rankings. You keep ownership of everything, and you can see the specific changes made.
Key takeaways
- Month one is diagnosis and technical repair, because content on a broken foundation compounds nothing.
- You receive a written record of every change made and why, not a dashboard screenshot.
- Reporting leads with enquiries and revenue, with rankings as a supporting indicator.
- We need roughly two hours a month from you — mostly subject-matter knowledge.
- Every account, property, and asset stays in your name.
What happens in the first 30 days?
Diagnosis and the fixes that don't need permission. Before any content gets written, we establish what's actually holding the site back.
| Week | What happens |
|---|---|
| 1 | Full technical crawl; Search Console and GA4 audit; competitor analysis |
| 2 | Findings presented — what's wrong, what it's costing, priority order |
| 3 | Technical fixes: indexation, redirects, speed, schema |
| 4 | Keyword and content mapping; the plan for months 2–6 |
The week-2 conversation is the one that matters. You'll get a plain-language account of what's wrong and what we'd do about it — including, honestly, if we think the return won't justify the spend.
The audit finds the same handful of things most of the time: pages competing with each other, pages Google never indexed, conversion tracking that isn't recording real conversions, a migration that dropped redirects, and service pages too thin to compete.
What do you actually do each month?
Work across three areas, weighted to whatever the diagnosis said matters most. Not an identical package for every client.
Technical. Ongoing crawl monitoring, fixing what breaks, Core Web Vitals, schema, indexation. Sites break continuously — plugins update, pages get published badly, redirects get dropped.
Content. Briefs, new pages, and improving existing ones. Frequently the highest-return work is rewriting or consolidating what's already there rather than publishing more. See how we build content briefs.
Authority. Earning links and citations through digital PR, original data, and reclaiming unlinked mentions. No purchased links, no networks.
Plus, now: AI visibility. Tracking whether ChatGPT, Claude, Gemini, and Perplexity name you for the prompts your buyers use — and working on it when they don't. Learn more about our AI visibility work.
What do you actually receive?
A written record of what changed and why, plus reporting that connects to your business rather than to platform metrics.
A monthly change log. Every modification made, with reasoning. Not 'optimised pages' — which pages, what changed, and the expected effect.
A performance report leading with enquiries and revenue, then traffic, then rankings.
A live dashboard built on Search Console and GA4 data you own, viewable any time.
A monthly call to review, discuss, and reprioritise.
The content itself — briefs, drafts, and published pages.
An AI visibility report showing where you appear across the assistants.
If you leave, you keep all of it.
How do you report on results?
Enquiries first, then traffic, then rankings. In that order, deliberately.
Rankings are the easiest thing to report and the least connected to your revenue. A page can climb ten positions on a term nobody valuable searches, and that report reads like progress while nothing changed in the business.
What we track:
| Layer | Metric |
|---|---|
| Business | Enquiries, booked jobs, revenue by source |
| Behaviour | Conversion rate by landing page, key events |
| Visibility | Organic clicks, impressions, average position |
| Authority | Referring domains, earned mentions |
| AI | Prompt visibility, share of voice, citation position |
If your tracking can't support the top layer, fixing that comes first. Reporting on traffic when you can't see enquiries is reporting on activity. We start with conversion tracking before anything else.
What do you need from us?
About two hours a month, and access. Most of it is knowledge only you have.
Access to Search Console, Google Analytics, your CMS, and Google Business Profile — all in your name, we're added as users.
Subject-matter time. Short interviews with whoever knows the work. This is what makes content specific rather than generic, and it's the input clients most often try to skip.
Approval on content before it publishes.
Outcome data. Which enquiries became customers. Without it we're optimising toward leads instead of revenue.
Engagements that underperform usually do so because the subject-matter time never materialises. Content written with no contact with the business reads exactly like content written with no contact with the business.
How long is the commitment?
SEO needs six months to show meaningful results, so we ask for six — then month to month.
That's not a lock-in tactic; it's the honest timeline. Three months isn't enough to know whether the work is succeeding, and an agency promising results in that window is either targeting terms nobody searches or setting you up to be disappointed.
After six months you should be able to see what's happening in your own Search Console. If you can't, that's a fair reason to leave.
What if it isn't working?
We say so, and we tell you why. The failure modes are knowable and worth naming early.
Sometimes the diagnosis was wrong. Sometimes a market is more competitive than the data suggested. Sometimes the constraint turns out to be the offer or the sales process rather than the traffic — a site can send perfectly good enquiries to a business that doesn't call them back.
We'd rather tell you that in month three than keep sending reports. Turning down or ending work that isn't producing is cheaper for us than the reputational cost of dragging it out.
Who is this for?
Local service businesses, law firms, and Shopify stores that have a real offer, capacity to take more customers, and patience for compounding work. If you want leads this week and have no paid budget to bridge the gap, we're not the right fit.
If you're still deciding whether SEO is the right channel, our what SEO is / the offering page explains the service itself. This page is about what you actually get once you start.
For the full picture on measurement, see our guide to tracking and reporting.
Frequently asked questions
About the author
Rob P. — Strategy, Think Tank Marketing Agency. Rob leads search and AI-visibility strategy at Think Tank Marketing Agency, where he runs the audit and monthly delivery for client engagements. He reports on enquiries rather than rankings, because rankings are the easiest number to move and the least connected to revenue.