Think Tank Marketing

SEO & Paid Search Services

Google Ads

Google Ads are seen by over a billion people worldwide on platforms such asq Google Search, Google Play, and YouTube along with other websites and apps. Getting a business in front of that many people is easiest the way to go for exposure, but making the ad stand out among the crowd and guide paying clients to a website is a little more difficult without experience and a lot of testing. Luckily, their metrics are helpful when making changes to create an ad that converts.

This advertising platform is fully customizable in order to effectively get exposure and brand recognition for any business. Within Google Ads there are different types of ads such as search ads where your ad can show up with other search results, display ads that show up on websites, video ads that are used on YouTube or app ads where an application can be advertised across the entire Google network. These options leave a lot of room for flexibility and creating the best ad type for any business.

There are an average 40,000 searches a second on Google which means that is the number of people per second that are exposed to Google Ads. With that kind of exposure, it can take no time to gain recognition. When advertising with a search ad any business can get in the first 5 search results. These types of results are not guaranteed with SEO, especially no time soon if a business is just starting to utilize SEO in the first place.

The potential is obvious with this advertising platform, but the tactics to make it work profitably can be a bit daunting. It is very important to understand the target audience of a company in order to research keywords that will gain traction. Also, it is important to have an understanding of what the ultimate goal is in the end with the ad. Is the company trying to get more people to view a website to make a purchase or are they looking to book discovery alls? The wording is everything, especially in search ads because they don’t offer pictures. If there is a product that is harder to sell without pictures it is best to go with YouTube or display ads to get optimal exposure.

The task of knowing what to write to attract customers can be the hardest part of advertising. A great feature of working with Google Ads is that there is a way to really find what works by using A/B testing and a keyword planner. Figuring out what the outcome should be of the ad is great, but finding what landing page works can be narrowed down by testing different versions of the same thing. Sometimes certain keywords or formats just work better than others and A/B testing is the quickest way to find out.

When looking at all the other ad options, Google definitely stands out among the crowd. As the largest search platform and the variety of additional locations to advertise it leaves amazing opportunities when done correctly.. With time, patience, research, and a budget Google Ads can take any business to the next level.

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