Proper SEO marketing for law firms provides a sustained boost to attract online traffic whenever someone is looking for an attorney to help them with their legal problems. Search engines like Google still provide the majority of organic traffic to law firms across the country, even though business directories and social media recommendations influence who a person calls for assistance.
In order to get the type of traffic boost you need to your website, search engine optimization strategy requires expert attention and rigorous effort now more than ever. Law firm SEO experts understand how to build competitive power in the legal industry with the latest optimization methods and content leverage.
The Power of Law Firm SEO Marketing
The days of hanging up the sign outside the office and waiting for people with legal troubles to walk in are gone. Generations of current adults grew up using the Internet for all business research and recommendations. This is where they will turn when they need an attorney to help them with everything from personal injury to divorce to corporate legal assistance. No matter what specialty your law firm focuses on, you need to show up on near the top of the results on the Internet with a clear indication of the benefits you provide.
Perhaps you tried SEO marketing in the past but did not get the results you were looking for. You might have even hired a law firm marketing SEO company that failed to deliver on their promises. Google and other search engines change their rules frequently, and you need current knowledge and expertise to keep up and stay competitive online.
A proper optimization strategy propels your law firm website to the top of the search engine pages and attracts more targeted traffic than any competing law firms in your area.
Take Control of Your Optimization Value
Although hiring an expert SEO services company works, having knowledge of best practices and where your website currently stands will serve you in your quest for a larger client base and increased profits.
Effective SEO depends on the following things:
- Content quality, keyword phrases, and associated marketing strategy
- Responsible link building both on-site and off-site with high authority pages
- Local SEO with professional directories and reputation management
- The proper technical use of tags, HTML, and proper coding
- Continuously providing your targeted consumer base with accessible value
Before diving into law firm SEO strategy improvements, take a moment to analyze your current status with a SEO Analyzer tool. You cannot know what change to focus on unless you understand where your website needs help.
Step-by-step Guide to Effective SEO Marketing for Law Firms
Hiring a marketing team who specializes in optimizing websites for high search engine placements and increased traffic makes sense for many law firms. However, it is possible to take over some of these tasks yourself in order to give a new or established website a boost.
These steps cover the basic requirements of an effective SEO strategy specific to the legal industry and attorneys. They represent a great foundation for increased online traffic of targeted consumers in your area.
1. Choose Keywords Wisely
Use a quality keyword research tool such as the one Google provides to determine what phrases people looking for a local attorney are most likely to use. Do not stuff them into all of your content in an attempt to drive search engine bots wild. Instead, use them appropriately in website text with a specific focus on headings, subheadings, image tags, link anchor text, and alt text. Each page or post on your site should have a unique keyword focus.
2. Build an Effective Content Marketing Strategy
All website pages, blog posts, press releases, social media posts, and other content should align with your main optimization purposes. For law firm SEO experts, content marketing represents one of the most powerful ways to improve rankings and attract more attention. The information you share with potential and current clients provides value and a sense of authority and expertise people looking for an attorney appreciate.
3. Create Quality Backlinks
The more links that point to your law firm website, the higher the chance of a person in need of an attorney finding you. However, not all backlinks are created equal. Seek out high-quality, noncompetitive pages and social media platforms to link back to your site. Some effective tips include writing press releases, guest blogs, and getting involved with legal assistance platforms online.
4. Use Appropriate Page Structure
Besides using proper HTML, CSS, and any other code, structuring website pages properly helps the search engines identify the most important content and keywords you use. This also decreases page load times, engages site visitors more easily, and makes it easy to view your law firm page on a smartphone or other mobile device.
5. Focus on a Local SEO Presence
Law firms operate within certain geographic areas. This makes local SEO essential for attracting people who can actually engage your services. Use Google My Business, local directories and review websites, and get involved with neighborhood, city, or state organizations.
While there are other details for law firm SEO, these highlight the basic practices necessary for inclusion in any search engine. Professional service providers know those extra methods that will create even better results over time.
How Expert SEO Services Propel Your Law Firm Toward Success
As an attorney, your expertise lies in researching legal matters, building cases, and successfully seeking justice or compensation for clients who have been wronged in some way. These exceptional skills may not extend to search engines and Internet marketing as a whole. After all, you need to focus your time and energy on the clients who will decide whether your law firm succeeds or fails. A professional SEO service company can take over these all-important optimization duties and help to propel your law firm ever upward toward esteem and profits.
As a SEO services provider, we have the knowledge, experience, and expertise necessary to take over all of the SEO law firm marketing duties that help you succeed. Contact us today to learn more about how we can help you attract more local clients and expand your law firm’s success now and into the future.