SEO services for lawyers must be industry specific and highly specialized due to the technical nature of legal services. Combining effective SEO with strategic marketing efforts allow successful law firms to transform their websites into lead-generating powerful online platforms, and comprehensive online conversion tools.
In today’s highly competitive marketplace, attorneys need to stay ahead of their competitors by showing up in the top positions in search engine result pages (SERPs) for their legal practice areas and their location. Our SEO experts offer SEO services that align with effective online marketing to make this possible.
Our SEO Company for Law Firms vs Others
Our SEO company for law firms adapts to the changes that Google makes with its search algorithms as soon as Google announces the changes. It is crucial to immediately adapt to Google’s changes when they are implemented, otherwise, all the time, money, and effort put into SEO efforts can lose their value. This means that articles with high rankings can be pushed back to lower pages because a simple fix was not made to them.
Often times, standard SEO companies only do their first round of SEO to improve the rankings for their clients’ webpages, and they do not come back to monitor their performance. They do not check for changes in Google’s search algorithm and may continue with their outdated strategies. That is time, money, and effort greatly wasted. Our SEO experts avoid this pitfall and keep monitoring the SEO for anything that raises the alarm and lowers page rankings.
The power of effective SEO can never be overstated. While the initial SEO push can show favorable results, it is crucial to monitor the performance to make the beneficial adjustments accordingly.
Top SEO Services for Lawyers
Most attorneys specialize in particular law types such as family law, personal injury, or other practices. Similarly, most lawyers confine their practice to a very specific geographic area. Both the legal specialty and location are powerful tools in the realm of SEO improvements.
Powerful Search Engine Optimization: What it Looks Like
Powerful search engine optimization focuses on creating quality content in the form of blog posts, social media posts, and other content on your webpages. Your law firm should also spread its influence on other websites, directories, and sharing platforms to get links back to the main source of information.
When it comes to marketing effectively, it does not matter how many people see your website if they have no interest in hiring a local attorney to handle some legal matter for them. You need targeted, local, and qualified leads to increase conversions and profit. These types of leads are the target audience that most lawyers are looking for. There are two main methods for achieving this kind of traffic: organic search engine optimization and pay-per-click (PPC) campaigns.
Use (SEO) Search Engine Optimization for Traffic
SEO delivers organic traffic in an ongoing stream that can continue for very long periods of time, as long as the search engine placement algorithms do not change. By taking the time to create quality content and backlinks that boost your law firm website’s value, you will be rewarded with higher rates of organic traffic without any extra expense in the future.
When you hire an SEO company for law firms, you are paying for their knowledge and experience to boost your website in the search rankings to get you more traffic. All their efforts will align to create a stronger overall online presence that does not go away. Unlike the traffic directly from PPC ads, which will stop as soon as you turn the ad off, proper optimization for search engines continues well after the process is done.
While hiring professionals to help with your SEO optimization services for law firms makes sense and frees up your time and energy to the cases your clients need help with, handling some SEO services yourself is quite a strong possibility. If you have the time and inclination, you can follow these basic steps for current optimization that works.
Use Pay-per-click (PPC) Campaigns for Traffic
If you run a PPC ad with Google or any other platform, your law firm must pay a certain amount every time someone clicks on the link. Although online marketing strategists can help you develop an effective ad that boosts the targeting potential, people may click your ad by mistake or just out of general curiosity about their legal trouble. This translates into a lot of wasted money and opportunity. There is also a very specific method and science required to properly set up an effective Adwords campaign; we strongly recommend that you hire an expert!
How to Apply SEO for Your Legal Website
Repeating the optimization steps listed below on a regular schedule will help to keep your website optimized for SEO. Although more effort happen at the beginning, it is not necessary to keep up a grueling online marketing schedule. Remember we strongly advise lawyers to hire the best SEO experts to help you; even if it’s just for the first year to get a site fully optimized.
Keyword Choice – Research keyword phrases, which are the terms people would use to search for your law office online, that are specific to your practice types and location. For example, “personal injury lawyer in Ohio” is a much better keyword phrase than “great law firm.”
Content Creation – Use your keyword choices responsibly on your website pages, blog posts, social media posts, and any other media content online. Pay special attention to headings, subheadings, picture alt text, and tags. This is important to bring the most value out of the keywords.
Link Building – Get high-quality backlinks to different pages of your website from well-known directories, non-competitor legal sites, social media, and more. Look for sites and platforms with high domain authority because they will provide more of a boost to your SERPs than unknown sites. Avoid worthless directories, sites not associated with the legal industry, or link farms. These can inversely be detrimental to your SEO efforts.
Local SEO Efforts – Brick and mortar businesses that operate in a specific state, city, or municipality, must focus on local SEO to get the most out of their online marketing efforts. Since every attorney is licensed by the Bar Association in one or more states, it makes sense to align optimization practices with those locations. To boost your work even more, remember to use high-ranking lights like Google My Business.
You can test your search engine optimization efforts for your website with this free SEO Checker tool.
Contact Us Today for Succesful SEO Services for Your Law Firm
It can be difficult for attorneys to focus on managing their cases and handling SEO strategies at the same time. Leave the search engine optimization efforts in the hands of our professional SEO experts. As one of the best law firm SEO companies, we will use our expertise and knowledge in these areas to deliver a successful outcome for your law firm.