Why is Content Marketing Important?
Content marketing is a strategy that is focused on providing consistent, valuable, and relevant content with a goal to attract your desired audience; you are not pitching your products or services. In the end, your content will eventually drive your audience to be your customer.
Do you remember seeing a movie trailer that you’ve liked recently? Or have you read an interesting article about a product that you didn’t know you needed? That’s all content marketing.
Some companies are skeptical about allocating resources in content marketing because it may not be easy to grasp the idea behind it, but the numbers are there to show that content marketing does work. Companies don’t usually do this themselves, they outsource website content writing services and other digital marketing content services.
On average, conversion rates for companies using content marketing were six times higher than those that are not. If that doesn’t catch your attention, I don’t know what will.
Content Marketing Increases Visibility of Your Brand
Good content marketing increases the visibility of your brand. In other words, more people will see your business pop up somewhere in marketing space. If you haven’t done much with content marketing for your business, it will be less likely that your target audience is aware of your business, which means less opportunity to make money.
However, this does not mean that you can push out whatever content you want. Remember, your content should be consistent, valuable, and relevant to your audience. If they stop being relevant, people will start to lose interest and likely to move away from your business.
Content Marketing Helps Improve Brand Awareness
Brand awareness is how well consumers are aware of your name and the product/service it sells. Take Coca-Cola for example. When people are deciding which soft drinks they want to drink, Coca-Cola usually comes up in the first couple of choices. Why? Because Coca-Cola has done an excellent job in creating brand awareness of their products.
But just because they are a successful company does not mean that they can stop content marketing efforts and expect to see a growth in their sales. If Coca-Cola came out with a new flavor in their product line but didn’t make a single tweet, post, or video about it, no one would know they have a new product. It is because they continue to pour resources to their marketing side that keeps consumers aware of their brand.
However, don’t let the fact that Coca-Cola is a big company makes you think content marketing is not for smaller businesses. With the right approach, small businesses can widen their reach while minimizing their marketing costs.
This is why is content marketing so important and even more valuable to smaller businesses than you might think.
Content Establishes Authority, Credibility, and Expertise
If a company had a choice to build stronger authority, credibility, and expertise, they should definitely take it. Why? Because they want to be seen as a more trusted and authentic than their competitor next door.
If you are in the law firm business, this will be particularly more relevant to you. As a lawyer, you would want content pushed out from your firm be seen as more trustworthy than other firms so that when people need legal assistance, they would turn to your firm instead of the other ones.
But you have to keep in mind that building that level of trust does not happen overnight. It will take a consistent effort in pushing out good content for your audience. Don’t think of it as a race, but more like a marathon.
Why Content Marketing Is So Important
As stated before, content marketing is key to building a successful business.
People want to know why your business matters to them. If they don’t think that you are worth their time, then you are doing something wrong. Or in this case, you are not doing something right.
Numbers indicate that content marketing is the future. As more and more companies are using content marketing, it won’t be long before companies that do not incorporate content marketing die off. If content marketing is not on top of your priority list for growing your business, maybe it’s time to reconsider.
If you’re looking for professional content writing services, Think Tank has you covered!