Industry: Mortgage Loan Brokers
Company size: Small business
Client goal(s): Drive more traffic and generate new leads
This company wanted to test the waters with Facebook advertising. They have a website that generates calls every so often and their Google Adwords campaign has been a hit and miss.
We took some of their approach to the campaign build outs on Adwords and the best practices from their website and created a Facebook ad campaign targeting their ideal customer.
An average cost per click on Google is $15.82, while a cost per lead would range between $35-$45.
Our Facebook campaign generated 108 new leads at a cost per lead just shy of $11 🙂