108 New Loan Prospects At $11 Per Lead

Industry:  Mortgage Loan Brokers

Company size:  Small business

Client goal(s):   Drive more traffic and generate new leads

Scenario synopsis:  

This company wanted to test the waters with Facebook advertising.  They have a website that generates calls every so often and their Google Adwords campaign has been a hit and miss.

We took some of their approach to the campaign build outs on Adwords and the best practices from their website and created a Facebook ad campaign targeting their ideal customer.

An average cost per click on Google is $15.82, while a cost per lead would range between $35-$45.

Our Facebook campaign generated 108 new leads at a cost per lead just shy of $11 🙂

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